Wednesday, December 2, 2020
Thursday, November 12, 2020
PERSONAL PRONOUNS (BEGINNER)
| Subject | Object |
|---|---|
| I | me |
| you | you |
| he | him |
| she | her |
| it | it |
| we | us |
| you | you |
| they | them |
We use subject pronouns as the subject of a verb:
I like your dress.You are late.He is my friend.It is raining.She is on holiday.We live in England.They come from London.
We use object pronouns as the object of a verb:
Can you help me, please?
I can see you.
She doesn't like him.
I saw her in town today.
We saw them in town yesterday, but they didn't see us.
and after prepositions:
She is waiting for me.
I'll get it for you.
Give it to him.
Why are you looking at her?
Don't take it from us.
I'll speak to them.
BE CAREFUL! THE IMPERATIVE DOES NOT HAVE A SUBJECT.
Come here! Don't go there!
Wash your hands! Wear a mask!
Click on the link for further reading and activities
Sunday, November 1, 2020
Saturday, October 31, 2020
Sunday, October 18, 2020
Tuesday, October 13, 2020
Sunday, October 11, 2020
DIGITAL MARKETING: READING
What Is Digital Marketing? The Complete Guide
In this day and age, a world without the internet is unimaginable.
This transition to the online world has changed the way businesses promote their products and services. Like most things, the field of marketing has come to revolve around the web - with website creation, social media, and online ads largely taking the place of billboards, cold calls, and print ads.
In this guide, we’ll dive into what digital marketing is and how you can use it to promote your brand. We’ll also break down the different types of digital marketing so you can learn about the specific practices that will benefit your business.
Digital marketing is defined as the use of digital channels to promote a product or service. The goal of this approach is to connect with customers online - the place where they spend the most time seeking information or entertainment.
Digital marketing is a broad practice, simply because there are so many online channels available. Posting on social media is a form of digital marketing, as are email marketing and blogging. Together, the promotional content on these various platforms forms a cohesive online marketing strategy.
Benefits of digital marketing
Every company can gain from advertising themselves online. Here are some of the ways digital marketing can benefit your business:
Deepening customer relationships and building a loyal customer base
Guiding customers through the marketing funnel, from the first touchpoint to the sale
Digital marketing isn’t a single practice but, instead, is the sum of several elements. Some of the most common examples of digital marketing include:
While this may seem like a lot, keep in mind that you don’t need to implement each and every one of these practices. However, it’s important that you familiarize yourself with them so that you gain a better understanding of which methods should go into your own marketing strategy.
01. Search engine optimization (SEO)
A foundational element of digital marketing, SEO is the practice of optimizing your website to rank higher in search engine results. When your website appears as a top result on Google and other search engines, people are more likely to click on your link, learn about your brand, and perhaps even become customers.
There are three broad ways to improve your website’s SEO:
On-page SEO involves optimizing the pages on your website by conducting keyword research. When you incorporate strategic keywords throughout your site, you can rank high on search engine results pages and guide customers through the sales funnel with relevant, authoritative content.
Off-page SEO is about improving your SEO by looking at pages external to your website. Inbound links to your website - known as backlinks - are a critical component of off-page SEO. Networking with publishers, writing guest posts, and providing information-rich content on your blog can help improve your off-page SEO.
Technical SEO deals with the backend elements of your website such as coding, structured data, image compression, and more. Optimizing these elements can make it easier for search engines to “read” your site and improve your page speed.
Closely tied to SEO, content marketing is also a core component of digital marketing. This involves creating and promoting content with the goals of building brand awareness, increasing traffic to your website, generating leads, and converting customers.
The content you create can take many forms:
Blog posts: Starting a blog - and using strategic, long-tail keywords in your articles - is a great way to bring traffic to your site and engage your customers.
E-books and whitepapers: Adding in-depth, long-form content to your website establishes your expertise in the industry and builds trust among your audience. You can also offer this content for download in exchange for your readers’ contact information, helping you generate leads.
Videos: Website content doesn’t need to be in written form. Adding videos to your website is an engaging way to provide valuable information to your audience.
Infographics: Another form of visual content, infographics are a fun, helpful way to make information easier for readers to conceptualize. Complex explanations and statistics are particularly well-suited to this content format.
Podcasts: This audible content format is a useful way to strengthen your connection with your audience and build a loyal community around your brand. To start a podcast, try repurposing existing website content, such as blog posts, and adapting it for audio.
Webinars: A merging of “web” and “seminar,” webinars further engage your audience, establish your authority, and delight customers with the extra value they provide.
Whichever content formats you choose, be sure to focus on subject matter that’s relevant and valuable for your audience and that will help boost your website’s SEO.
For further reading click here (WIX BLOG)
Sunday, October 4, 2020
Sunday, September 27, 2020
Tuesday, September 15, 2020
Pip the Guide Dog - to be/to have got
Task description & scene summary
Task description:
Revise the verbs to be and to have got in the present simple tense(affirmative and negative forms).
Scene summary:
Pip is a puppy who's attending the Canine University for guide dogs, but it looks he's not so good at it.
Video source: Pip | A Short Animated Film
Tuesday, September 8, 2020
Tuesday, September 1, 2020
INTRODUCTIONS. BEGINNERS
INTRODUCTIONS 1
Say your name and something you like:
My name is Tess and
I like tea ...
------------------
INTRODUCTIONS 2
Introduce your classmate
Her /His name is Tess and
She/ He likes Tea.
------------------
TWO TRUTHS
AND
A LIE
Say three statements. One must be false and the others must be true.
Let your classmates make a guess:
I'm single.😩👎
I've got two children. 👍
I'm a teacher 👍
Monday, August 24, 2020
INFORMAL CONTRACTIONS (SPOKEN ENGLISH) + VIDEO
These kind of words are short forms of other words that people use when speaking casually. They are not exactly slang, but they are a little like slang.
VIDEO
https://www.eslbuzz.com/what-you-need-to-know-about-contractions-in-english/
Wednesday, July 15, 2020
Thursday, July 9, 2020
Sunday, July 5, 2020
HAVE or HAVE GOT?
Possessions and Relationships
- Examples:
I have got a small house. = I have a small house.
She has got a lot of friends = She has a lot of friends.
- HAVE GOT is less common in American English, especially in questions and negatives.
Have you got time? Do you have time?
I have got a problem. I got a problem. (quite common)
- Common Errors with ‘HAVE GOT’
- ‘do’ and ‘got’ are not used together:
RIGHT WRONG
Do you have any children? Do you have got any children?
Have you got any children? Have you any children?
Don’t use ‘have got’ when we’re talking about repeated or habitual states.
RIGHT WRONG
He has got a headache today. He has often got headaches.
He has a headache today.
He often has headaches.
‘HAVE’ to Talk about Actions and Experiences
- Examples:
Let’s have some wine.
When are we having lunch?
I had a good time at the concert.
- In expressions like these, ‘have’ can mean ‘eat’, ‘drink’, ‘enjoy’, or ‘experience’. The exact meaning depends on the noun that follows.
Common expressions:
have breakfast | have lunch | have dinner |
have a dream | have an accident | have a good time |
have a bad day | have a day off | have a good flight |
have a good trip | have a conversation | have a disagreement |
have a fight | have difficulty | have a problem |
- Keep in mind that in British English using ‘have’ with the words ‘bath’, ‘shower’, ‘rest’, ‘swim’, and ‘walk’ is more common, but in American English, ‘take’ is also possible
UK USA
I’m going to have a shower. I’m going to take a shower.
Let’s have a walk. Let’s take a walk.
- Use ‘do’ to make questions and negative statements. Progressive/continuous forms are also possible:
RIGHT WRONG
Did you have fun? Had you fun?
I don't know what we're having for lunch today.
- When using this structure, contractions are not common
I have dinner at around 8 pm.
Sunday, June 21, 2020
Sun Jun 21st, 2020 World Music Day
"Music expresses that which cannot be put into words, and that which cannot remain silent."
Victor Hugo
There’s nothing in the world like the sound of your favorite song coming on, it just gets right into your head and your body and makes you move. Or maybe it takes you on a journey to a faraway place and time, where you languish in a memory of times gone by and people who are no longer present. Some of our favorite songs can lift us up out of depression and sorry, and make an otherwise horrible day suddenly seem like it’s not so bad. World Music Day celebrates music in all its forms and the impact it’s had on the world and the human spirit.
Most Popular Music Styles (1910-2020)
BUSINESS WRITING. Words and Phrases You No Longer Need
When you need to be understood, write clearly, and avoid the following:
Hedging words can make your writing less
powerful. For example:
- Slightly
I’m slightly annoyed by Kate’s repeated tardiness.
- Sort of, Kind of
Their plan was kind of short-sighted.
- Rather, somewhat
The play was rather interesting.
- Quite
His car is quite fast.
- Probably
We should probably wait to send that email until we have final approval.
- As a rule
As a rule, Cats prefer to sleep in warm, comfortable places.
Prepositional Phrases
Some prepositional phrases not only add clutter but sound overly formal and stuffy:
- With regard to / In reference to
I’m writing in reference to about Jimmy’s latest report card.
- As to whether
She inquired as to whether asked whether they would have enough silverware for the party.
- At all times
Look both ways at all times before proceeding through an intersection.
- In terms of
She’s good in terms of writing. She’s a good writer.
- In the event of
Please give 24-hours notice in the event of a cancellation to cancel.
- In the process of
We’re in the process of moving next week.
Jargon
Business writing is notoriously loaded with jargon. We believe these phrases add formality and professionalism. And yet, our communication is more clear and direct without the filler words and phrases.
- Due to the fact that / In fact
Due to the fact that there was a snowstorm Because of the snowstorm, they were closed for the day.
- Definitely
I would definitely like to attend the meeting.
- Has the ability to
She has the ability to can make great contributions to the program.
- I believe / In my opinion
I believe We can make that happen.
- Needless to say
Needless to say, James excelled at his job.
- It’s important to note that
It’s important to note that Business communication should be clear and concise.
Taken from Grammarly
Thursday, May 21, 2020
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