Wednesday, May 28, 2014

Verb Tenses

Click here to revise the use of Tenses in English, and then, do as many exercises as possible.



Reported / Indirect Speech

 

Click here and do all the activities. 
Remember! The more you practise, the more you learn.

Singular and Plural Nouns

ACTIVITIES 
Click here to do the exercises.

Abstract Nouns


I've learned....a Poem by Maya Angelou

I've learned that no matter what happens, or how bad it seems today,
life does go on, and it will be better tomorrow.
I've learned that you can tell a lot about a person by the way he/she handles these three things:
a rainy day, lost luggage, and tangled Christmas tree lights.
I've learned that regardless of your relationship with your parents,
you'll miss them when they're gone from your life.
I've learned that making a 'living' is not the same thing as 'making a life'.
I've learned that life sometimes gives you a second chance.
I've learned that you shouldn't go through life with a catcher's mitt on both hands;
you need to be able to throw some things back.
I've learned that whenever I decide something with an open heart,
I usually make the right decision.
I've learned that even when I have pains,
I don't have to be one.
I've learned that every day you should reach out and touch someone.
People love a warm hug, or just a friendly pat on the back.
I've learned that I still have a lot to learn.
I've learned that people will forget what you said,
people will forget what you did,
but people will never forget how you made them feel.
                                                                                          
                                                                                    -- Maya Angelou
 
Maya Angelou: US author, poet and activist dies aged 86
Poet, author and activist Maya Angelou has died at the age of 86.
One of America's leading literary voices, she made her name with the 1969 memoir I Know Why the Caged Bird Sings.
It was the first of seven volumes of autobiography that traced her life from a childhood of abuse and oppression in the Deep South in the 1930s.
Her family said: "She lived a life as a teacher, activist, artist and human being. She was a warrior for equality, tolerance and peace."  (BBC News 28/05/2014)





Tuesday, May 27, 2014

Marketing Plan Template. Listening

Practise your English while listening to an expert talking about  'How to finish your Marketing Plan in 1 Day!' Take it easy!
 Listen while you learn how to complete a marketing plan

Marketing Plan

The following points must be discussed and recorded in your marketing plan:

    The ‘team’
    Brand strategy
    SWOT analysis
    Competitive analysis
    Market trends
    Target Customer group
    Market share
    Customer demographics
    Sales strategy
    Distribution strategy
    E-commerce and technology
    Pricing and positioning
    Advertising and promotions
    In-depth Marketing Plan with your 4 P’s and the 4 C’s
    Risk Management
    Financial statements (budgets and forecast)

Each one of these points should be included under the main headings of your Marketing Plan. Remember this is not your Business Plan this is a marketing plan!

The Risk Management (red flag) is also one of my unique methods to include in a Marketing plan, as it enables one to identify possible areas of risk, and pin pointing such, highlight these areas so as to alleviate CHAOS and rather encourage planned and structure reaction to situations.

Mariette Kussmaul