Brand Values

• Definition:

The premium that accrues to a brand from customers who are willing to pay extra for it.

• Examples:
  

• Adjectives to describe your brand's personality 

      (what you want, what your customers may want) 

 Adorable • Adventurous • Appealing • Artistic • Athletic • Attractive • Bold • Breathtaking • Bright • Business-like • Busy • Calm • Capable • Caring • Casual • Charming • Cheerful • Chic • Classic • Collaborative • Colorful • Comfortable • Conservative • Contemporary • Convenient • Cool • Creative • Custom • Cutting Edge • Daring •  Delicate • Delightful • Detailed • Dramatic • Dry •  • Earthy • Eccentric • Efficient • Elegant • Elevated • Enchanting • Endearing • Energetic • Ethereal • Excellent • Exciting • Exuberant • Fabulous • Familiar • Fancy • Fantastic • Fashionable • Festive • Fierce • Flirty • Formal • Fresh • Friendly • Fun • Functional • Futuristic • Glamorous • Graceful • Historic • Honorable • Impressive • Industrial • Informal • Innovative • Inspiring • Intense • Inviting • Lively • Majestic • Modern • Natural • No-nonsense • Nostalgic • Novel • Old • One-of-a-kind • Organic • Playful • Pleasant • Powerful • Predictable • Professional • Quaint • Quirky   • Radiant • Rebellious • Relaxing • Reliable • Retro • Revolutionary •  Romantic • Royal • Rustic • Scholarly • Secure • Serious • Smart •  Sophisticated • Stable • Stimulating • Striking • Strong • Stunning • Stylish •  Tasteful • Tranquil • Trustworthy • Unconventional • Unique •  Urban • Versatile • Vintage • Wild • Witty • Youthful

Popular Terms
The premium that accrues to a brand from customers who are willing to pay extra for it.

Read more: http://www.businessdictionary.com/definition/brand-values.html

Definition
Popular Terms
The premium that accrues to a brand from customers who are willing to pay extra for it.

Read more: http://www.businessdictionary.com/definition/brand-values.html