Random Acts of Kindness Day: what do you know about it?

Random Acts of Kindness Day is the name of an unofficial holiday increasingly celebrated around the world by localities or organizations, or nationwide, in order to encourage acts of kindness. The holiday is now on February 17th. It is not a holiday, rather a national day where the entire country is challenged to do something kind to a friend or stranger for no reason at all. 
Here's a short video on the concept of "pay it forward": an expression for describing the beneficiary of a good deed repaying it to others instead of to the original benefactor. 
What do you think of these 2 concepts?