Marketing Plan

The following points must be discussed and recorded in your marketing plan:

    The ‘team’
    Brand strategy
    SWOT analysis
    Competitive analysis
    Market trends
    Target Customer group
    Market share
    Customer demographics
    Sales strategy
    Distribution strategy
    E-commerce and technology
    Pricing and positioning
    Advertising and promotions
    In-depth Marketing Plan with your 4 P’s and the 4 C’s
    Risk Management
    Financial statements (budgets and forecast)

Each one of these points should be included under the main headings of your Marketing Plan. Remember this is not your Business Plan this is a marketing plan!

The Risk Management (red flag) is also one of my unique methods to include in a Marketing plan, as it enables one to identify possible areas of risk, and pin pointing such, highlight these areas so as to alleviate CHAOS and rather encourage planned and structure reaction to situations.
 
By: Mariette Kussmaul