SENSORY MARKETING

Sensory marketing is a potent tool that aims to appeal to at least one of the five senses in order to prompt significant, positive and, in-turn, profitable responses from a business’ main target audience. Sensory marketing provides a more special and memorable experience to its target market. It is also known to perform best when more than one sense is being targeted in one single message or campaign. 

It’s vital that you choose the types of senses that are in coherence with your brand.

SIGHT

Sensory marketing in regards to sight is one of the most important. Individuals like to see things that are aesthetically pleasing and captivating. 

Nowadays sensory marketing can be performed in a multitude of ways. For example, via the creation of graphics, infographics, images, art, posters, advertising banners, videos, text, colours and so much more.

These pieces of marketing can also be encountered anywhere, but in the 21st century, most of these visuals are found digitally, through online platforms such as Facebook, LinkedIn, Instagram, company websites etc.

HEARING

Using sound within your sensory marketing strategy is also a great way to establish your brand and make it more memorable.

Some of the most common forms of hearing sensory marketing nowadays are: voiceovers, sound effects, podcasts, audiobooks, etc. 

TOUCH

Sensory marketing also encompasses touch and in some instances it makes a lot of sense. For example, if you’re buying a new car - you’ll need to do a test-drive first i.e. see how it works, how comfortable it is and how you feel while driving it. The same also applies to clothes - typically, when you’re in a clothing store you touch the fabric to decide whether it’s high quality and you, more often than not, try the clothes on. 

Touching products like this can help your brand in attaining more sales and gives customers more reassurance about buying your products.

TASTE 

Taste can only really be applied to vendors of food and drinks - e.g. drink brands,restaurants, cafes, cheese brands, etc. 

So, how can taste be used in sensory marketing? It’s pretty straightforward - use samples to entice your audience. Many consumers are wary of buying new products, especially if they're used to buying a set list of groceries in the supermarket. However, if you allow them to try a free sample of your food, they’re unlikely to refuse it. Furthemore, if the taste appeals to them - they will be more likely to buy it. 

SMELL

Some smells vividly take you back to a particular moment in your life. The sense of smell should not be underestimated, especially not in your sensory marketing strategy.

Here are some cool ways you can incorporate smell into your marketing strategy:

1. Special fragrances that line up with your brand and your store. For example, Hollister and Abercrombie and Fitch use their distinct sense to make their customers feel happy and enjoy shopping in the store.
2. Scents that resemble the environment. For instance, scents of the ocean, freshly cut grass, and other natural smells. These types of scents can sometimes be beneficial in evoking positive emotions in the customers when they’re making purchases in a store. 
   
3. The irresistible smell of food! If you’re selling food - a good idea would be to focus on the smell and ensure that it’s appealing and enticing when a customer walks by your restaurant/street food/food stall, etc. This point is also similar to realtors who  bake cookies or cakes in the houses that they have on show, so that people think of the place as more "homely".
   

THE BENEFITS OF SENSORY MARKETING

• It’s what customers want.
• Colors boost your brand recognition.
• Music and sound help customers remember you.
• The more senses you include in your marketing, the more brand loyalty you generate.
• It leaves a good impression, and customers will therefore have positive emotions when they think of your brand.
• It allows you to appeal to more customers. Not all customers are able to hear or see. Therefore, having an accessible brand, by using more senses in your marketing strategy, is definitely a benefit. 
• It makes an impact.

EXAMPLES OF SENSORY MARKETING

• APPLE

 They allow customers to try out all of their technological devices in store. By doing this, customers are able to touch and test the devices before actually purchasing. 

• MCDONALD’S

 “Ba-da-ba-ba-ba - I’m lovin’ it.” This is one of the most memorable jingles of modern times. McDonald’s has used sound marketing in a way that is easily recognizable and catchy.

• ROLLS ROYCE

Rolls Royce uses smell. This brand is known for having cars with a special “new car” scent that appeals to many (and not only luxury) car enthusiasts. This scent makes new buyers crave that new car, and entices them to buy a vehicle that’s clean, shiny and completely brand new. It’s an experience, to say the least!

                           Adapted from https://blog.paperturn.com/blog/what-is-sensory-marketing

USED TO / WOULD (PAST HABITS)

lesson + activities

Spanish

ENGLISH GRAMMAR: PRONOUNS, ADJECTIVES, NOUNS, VERBS

Click on the picture below to go to the site

 

DIGITAL MARKETING: READING

What Is Digital Marketing? The Complete Guide

In this day and age, a world without the internet is unimaginable. 

This transition to the online world has changed the way businesses promote their products and services. Like most things, the field of marketing has come to revolve around the web - with website creation, social media, and online ads largely taking the place of billboards, cold calls, and print ads.

In this guide, we’ll dive into what digital marketing is and how you can use it to promote your brand. We’ll also break down the different types of digital marketing so you can learn about the specific practices that will benefit your business.

What is digital marketing?

Digital marketing is defined as the use of digital channels to promote a product or service. The goal of this approach is to connect with customers online - the place where they spend the most time seeking information or entertainment.

Digital marketing is a broad practice, simply because there are so many online channels available. Posting on social media is a form of digital marketing, as are email marketing and blogging. Together, the promotional content on these various platforms forms a cohesive online marketing strategy.

Benefits of digital marketing

Every company can gain from advertising themselves online. Here are some of the ways digital marketing can benefit your business:

• Building brand awareness by putting your stamp on the web

• Engaging prospective customers and generating leads

• Deepening customer relationships and building a loyal customer base

• Guiding customers through the marketing funnel, from the first touchpoint to the sale
  
  

Types of digital marketing

Digital marketing isn’t a single practice but, instead, is the sum of several elements. Some of the most common examples of digital marketing include:

• Search engine optimization (SEO)

• Content marketing

• Social media marketing

• Pay per click (PPC)

• Native advertising

• Affiliate marketing

• Influencer marketing

• Email marketing

• Marketing automation

• Online PR

• Mobile marketing

• Conversion rate optimization (CRO)

While this may seem like a lot, keep in mind that you don’t need to implement each and every one of these practices. However, it’s important that you familiarize yourself with them so that you gain a better understanding of which methods should go into your own marketing strategy.

01. Search engine optimization (SEO)

A foundational element of digital marketing, SEO is the practice of optimizing your website to rank higher in search engine results. When your website appears as a top result on Google and other search engines, people are more likely to click on your link, learn about your brand, and perhaps even become customers.

There are three broad ways to improve your website’s SEO:

• On-page SEO involves optimizing the pages on your website by conducting keyword research. When you incorporate strategic keywords throughout your site, you can rank high on search engine results pages and guide customers through the sales funnel with relevant, authoritative content.
  

• Off-page SEO is about improving your SEO by looking at pages external to your website. Inbound links to your website - known as backlinks - are a critical component of off-page SEO. Networking with publishers, writing guest posts, and providing information-rich content on your blog can help improve your off-page SEO.

• Technical SEO deals with the backend elements of your website such as coding, structured data, image compression, and more. Optimizing these elements can make it easier for search engines to “read” your site and improve your page speed.
  
  

02. Content marketing

Closely tied to SEO, content marketing is also a core component of digital marketing. This involves creating and promoting content with the goals of building brand awareness, increasing traffic to your website, generating leads, and converting customers.

The content you create can take many forms:

• Blog posts: Starting a blog - and using strategic, long-tail keywords in your articles - is a great way to bring traffic to your site and engage your customers.

• E-books and whitepapers: Adding in-depth, long-form content to your website establishes your expertise in the industry and builds trust among your audience. You can also offer this content for download in exchange for your readers’ contact information, helping you generate leads.

• Videos: Website content doesn’t need to be in written form. Adding videos to your website is an engaging way to provide valuable information to your audience.

• Infographics: Another form of visual content, infographics are a fun, helpful way to make information easier for readers to conceptualize. Complex explanations and statistics are particularly well-suited to this content format.
  
  

• Podcasts: This audible content format is a useful way to strengthen your connection with your audience and build a loyal community around your brand. To start a podcast, try repurposing existing website content, such as blog posts, and adapting it for audio.

• Webinars: A merging of “web” and “seminar,” webinars further engage your audience, establish your authority, and delight customers with the extra value they provide.

Whichever content formats you choose, be sure to focus on subject matter that’s relevant and valuable for your audience and that will help boost your website’s SEO.

For further reading click here (WIX BLOG)                                                                                                                                 

connectors

 

COVID-19: SCHOOLS

BUSINESS WRITING. Words and Phrases You No Longer Need

When you need to be understood, write clearly, and avoid the following: 

Hedging (being less direct)

Hedging  words  can make your writing less powerful. For example:

• Slightly

I’m slightly annoyed by Kate’s repeated tardiness.

• Sort of, Kind of

Their plan was kind of short-sighted.

• Rather, somewhat

The play was rather interesting.

• Quite

His car is quite fast.

• Probably

We should probably wait to send that email until we have final approval.

• As a rule

As a rule, Cats prefer to sleep in warm, comfortable places.

Prepositional Phrases

Some prepositional phrases not only add clutter but sound overly formal and stuffy:

• With regard to / In reference to

I’m writing in reference to about Jimmy’s latest report card.

• As to whether

She inquired as to whether asked whether they would have enough silverware for the party.

• At all times

Look both ways at all times before proceeding through an intersection.

• In terms of

She’s good in terms of writing. She’s a good writer.

• In the event of

Please give 24-hours notice in the event of a cancellation to cancel.

• In the process of

We’re in the process of moving next week.

Jargon

Business writing is notoriously loaded with jargon. We believe these phrases add formality and professionalism. And yet, our communication is more clear and direct without the filler words and phrases.

• Due to the fact that / In fact

Due to the fact that there was a snowstorm Because of the snowstorm, they were closed for the day.

• Definitely

I would definitely like to attend the meeting.

• Has the ability to

She has the ability to can make great contributions to the program.

• I believe / In my opinion

I believe We can make that happen.

• Needless to say

Needless to say, James excelled at his job.

• It’s important to note that

It’s important to note that Business communication should be clear and concise.

Taken from Grammarly

EVERYTHING WILL BE OK

 

Sigrid - Home To You (Lyric Video)

MIXED TENSES

Choose the correct form of the verb for each sentence. 

1 After Jonathan _________________ his degree, she intends to work in an office. 

                           will finish – will have finished – finishes – is finishing 

2 Lola looked down to discover a snake at her feet. When she saw it, she ______________.                             screamed – was screaming – had screamed - screams 

3 I borrowed four books on gardening the last time I _________________ to the library. 

                           go – went – had gone – have gone 

4 By the time I go to bed tonight I _________________ my work for the day 

                          will finish – have finished – will have finished - finish 

5 Mark Twain _________________ up in a small town in Mississippi. 

                          was growing up – had grown up – grew up – has grown up 

6 When my parents ______________ tomorrow, they will see our new baby for the first time. 

                          will arrive – arrive – will have arrived – arrived 

7 Until you learn how to take a break, you _________________ your ability to speak English.                           haven’t improved – aren’t improving – don’t improve – won’t improve 

8 My grandfather _________________ in an airplane before, so this is his first time. never                               flies – had never flown – has never flown – never flew 

9 I _________________ in this city since I was a small child. 

                        have been living – am living – had been living – lived 

10 While I _________________ TV last night a small mouse ran across the room. 

                        watched – have watched – watch – was watching 

11 Jane isn’t here yet. I _________________ since noon but there is no sign of her. 

                         have waited – am writing – wait – have been waiting 

12 By the time my brother finally graduated from high school, he _________________ seven different schools. 

                        attended – was attending – had attended – had been attending 

13 On June 20th I returned home. I _________________ for almost two years. 

                       was away -have been away – am away – had been away 

14 When I got to the party, many people _________________. 

  were already dancing – already danced – had already danced – have already danced.

15 Before I started the car, all of the passengers _________________ their seat belts. 

                        will buckle – will have buckled – had buckled – buckle 

16 Right now we _________________ a heatwave. It’s been so hot for almost a week. 

                        have – have had – have been having – are having 

17 When I go and see the doctor this afternoon I ________ him to take a look at my throat.                        will ask – asked – will have asked – ask 

18 I sent you the money almost a week ago but I still _________________ any confirmation.                       hadn’t received – didn’t receive – haven’t received – am not receiving 

19 After they _________________ the race the celebrations began. 

                     won – have won -win – had won 

20 Our football team _________________ a football match until last season, when the new coach came. 

                     never wins – has never won – had never won – never won 

21 I _________________ all the questions correctly since I began the course. 

                    had answered – have been answering – have answered – answered 

22 It’s against the law to kill whales. They _________________ extinct. 

                   have become – become – became – are becoming 

23 Jim, why don’t you take some time off. You _____________ ____ too hard lately. 

                    are working – were working – had been working – have been working 

24 Next month I have a week’s vacation. I _____________ on going on a trip to the Rockies.                     am planning – have planned – will plan -will be planning 

25 I’ll be right with you as soon as I _________________ my keys. 

                   will find – found – find – will have found 

ANSWERS: 

FUTURE VERB FORMS (easy)

Mixed Future Verb Forms

Exercise 

Make the future tenses. It could be a positive sentence, a negative sentence or a question.

1. future simple (She / win the competition?) _______________________________________________________________ 

2. future continuous (She / wait when we arrive) _______________________________________________________________ 

3. future perfect (By next week I / finish this work) _______________________________________________________________ 

4. future perfect continuous (I / live here for one year next week) _______________________________________________________________ 

5. future simple (Who / pass the exam?) _______________________________________________________________ 

6. future perfect continuous (She / study so she will be tired) _______________________________________________________________ 

7. future continuous (How / you / get home?) _______________________________________________________________ 

8. future simple (I / come later) _______________________________________________________________ 

9. future perfect (She / catch the train by 3pm) _______________________________________________________________ 

10. future simple (It / rain tomorrow) _______________________________________________________________ 

11. future perfect (We / arrive in Bermuda by this time tomorrow) _______________________________________________________________ 

12. future continuous (John / sleep at 4am) _______________________________________________________________ 

 13. future perfect (I / not / complete the report by 5pm tomorrow) _______________________________________________________________ 

14. future perfect continuous (How long / you / see your boyfriend when you get married?) _______________________________________________________________ 

15. future perfect (You / have dinner by 8pm?) _______________________________________________________________ 

16. future continuous (It / rain in Scotland next week) _______________________________________________________________ 

17. future perfect (When / she / sell the house?) _______________________________________________________________ 

18. future simple (She / not / do her homework) _______________________________________________________________ 

19. future perfect continuous (How long / you / work here when you retire?) _______________________________________________________________ 

20. future perfect (When / you / do everything you want to?) _______________________________________________________________ 

21. future simple (They / not / be able to arrive on time) _______________________________________________________________ 

22. future continuous (We / not / eat dinner at that time) _______________________________________________________________ 

23. future perfect continuous (He / not / work here for three years next month) _______________________________________________________________ 

24. future continuous (She / take her car to the party?) _______________________________________________________________ 

25. future perfect continuous (They / not / exercise before we meet) _______________________________________________________________ 

26. future simple (He / not / be happy) _______________________________________________________________ 

27. future perfect continuous (What / you / do before dinner?) _______________________________________________________________ 

28. future simple (You / drive here?) ____________________________________________________________

29. future continuous (She / not / lie on the beach yet) _______________________________________________________________ 

30. future perfect continuous (They / work all day so I will cook) _______________________________________________________________ 

31. future continuous (What time / you / arrive?) _______________________________________________________________ 

32. future perfect (He / not / finish the cleaning by the time she gets home) _______________________________________________________________

 Answers: 

GUESSING GAME. SLOGANS

Can you guess the brand?

1. Quality never goes out of style
2. For the Love Of It
3. Have break, have a …
4. Just do it
5. Grace, space, pace
6. The best a man can get
7. Life's good
8. Think different
9. The happiest place on earth
10. Smell like Grandpa
11. Between love and madness lies obsession
12. Don’t leave home without it
13. Innovation that excites
14. Don't read the comments
15. Challenge everything
16. Impossible is nothing
17. The ultimate driving machine
18. Because you are worth it
19. It's finger lickin' good
20. Open happiness
21. We serve you decaf if you are rude
22. Capture and share the world's moments
23. Any swipe can change your life
24. Betcha can't eat just one
25. Melts in Your Mouth, Not in Your Hands.   

----------------------------------------------------------------------

50 popular business slogans                                               

Read more (for fun)

ANSWERS

SLOGANS

DESCRIBING THINGS

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Characteristics: linking verbs 
Firstly, we use the linking verb ‘be’ to describe things. It is called a linking verb because it links the subject to a description, for example: 
The iPhone is a smartphone.           

My car is a Toyota.          

My books are interesting.   

Secondly, we use the verb ‘have’ to describe the features that belong to something.

For example: 

My telephone has a camera. My telephone has a USB port. My telephone has a large memory. My telephone has many uses. My telephone has a headphone socket.

Things can be described in the following ways: 

a) size: enormous, huge, very large, large, big, quite big, medium-sized, quite small, small, very small, tiny

 
b) weight: very heavy, heavy, quite heavy, not very heavy, light, very light

 
c) shape: round, square, oval, flat, rectangular, oblong, egg-shaped, diamond-shaped...
d) colour: black, gray, brown, blue, purple, green, yellow, orange, red, white

 
e) materials: wooden, steel, plastic, glass, brick, stone, pottery

 f) flavours: sweet, sour, salty, spicy, rich, oily, buttery, creamy, bland

 
g) appearance: ugly, beautiful, cute, lovely, sweet, attractive, modern

 
h) age: new, quite new, not very old, quite old, old, very old, antique, ancient



There are some other ways to describe things too: 

a) It’s a kind of… / a type of

A Magnum is a kind of ice cream.

b) It looks like...

A briefcase looks like a suitcase, but it's smaller.

c) It is made of… / It is made from…

We use ‘It is made of’ to identify the material of something, for example:

A bottle is made of glass.  (It is still glass)

The chair is made of wood. (It is still wood)

We use ‘it is made from’ to describe the ingredients that are used to make something new or different.

Wine is made from grapes 

(It is now wine. It has been changed into something else)

Paper is made from wood. 

(It is now paper. It is not wood any more.)

A cake is made from flour, eggs and sugar. 

(It is now a cake)

 What is ice cream made from?

Ice cream is made from cream, eggs and sugar.

What is your shirt made of?

My shirt is made of cotton and polyester. (It is still cotton and polyester)

Utility and Function

When we describe the function of something we use: 

‘It is used for’/ ‘it can/could be used for’ (passive voice).

For example:

What is that sponge used for? (passive) 

What do you use that sponge for? (active)

A knife is used for cutting things. (‘for’ with a gerund)

*They used a knife to carve their names on the tree.  

                                         (‘to’ with an infinitive)