Marketing Tasks

 
A successful business depends on well-planned and well-executed marketing.

There are so many different chores in the marketing department that it’s difficult to list them all without writing a full length novel. Some things can be automated or delegated, but there are still plenty of marketing tasks that simply will not handle themselves.

Which marketing tasks should always be at the very top of your list? Here’s a few you might consider. Leave these things off your list, and you may see your business decline.

• Client face-to-face meetings – This is generally one that the manager responsible for the account should not delegate. Talking to the client and finding out what best meets their long term goals and finding out what improvements can be made to the product or service from the customer’s perspective is not something that should be taken lightly or passed along. It’s very important to put your best marketing face forward when meeting with the customers, and make sure to listen to and understand their most pressing marketing needs.

• E-mail campaigns – This is still one of the most cost-effective ways of getting your marketing message out to your target market. Of course, creating an email campaign assumes you’ve taken the time to build a targeted list, but we thought we’d squeeze both of those into a single point. Less messy.

• Market research – All marketing professionals know that researching the market for which their products or services are targeted is essential to success. This goes hand-in-hand with being able to craft your message appropriately. Know your audience and dramatically increase your chances of being well received by them.

• Regular publishing – Blog posts, videos, articles, and press releases are all fantastic ways to pass along information about your product or service. Even micro-blogging, or making use of services such as Twitter, Facebook, LinkedIn and other social platforms can extend your marketing reach with a minimum investment of time and money.

• Paid advertising – From pay-per-click to banner ads and mobile marketing, paid ads work. There are few successful businesses of any size that can afford to ignore the possibilities of online marketing with paid ads.

Adapted from http://ww21.calvertcreative.com/